Cassell admired the idea of a mixture of both commentary and gameplay. His inspiration for forming an online personality came from YouTuber Shaun Hutchinson. In regards to limited advances, Cassell elaborated that video capturing content for YouTube was expensive and how there were few content creators achieving success through the site during this time period. He then acquired a capture card in 2008 to record his gameplay, in which he was inspired by video compilations of no-scope sniper kills on Call of Duty from a friend. He started filming his gaming commentaries with his father's camera, and fashioned it with video game cases to point it at the TV. Internet career 2008–2012: Attempts at gaming, sudden growth, and corporate recognition Ĭassell explains to students about his early career as an online gamer at a school interview in 2013.īefore his initial success and the start of his main gaming channel on YouTube, Cassell uploaded commentary videos on various channels for three years. After quitting his job and gaining a substantial following, his father and college tutor approved of his position as an online gaming commentator. After leaving college, he briefly worked at McDonald's to purchase gaming equipment to record YouTube videos. While his father was skeptical about the decision, Cassell had a passion to post Let's Play videos on YouTube. He then attended Hyde Clarendon Sixth Form College in Ashton-under-Lyne and studied software development and video game design in 2010. Cassell was educated at the Blue Coat school in nearby Oldham, and sold drinks at school to purchase a 42-inch plasma TV at the age of 15, as his father wanted him to work and pay for the items he wanted to get during the time. His father worked in construction as a project manager and his mother, Karen Cassell, worked as a children's day care worker. Thomas George Cassell was born on 23 June 1993 in Manchester, England, and is the brother of Alice Cassell. His two YouTube channels have a combined total of 12.2 million subscribers and 2.7 billion views.Ĭassell attended the Blue Coat school at Oldham. As of 28 August 2022, his gaming YouTube channel has over nine million subscribers and 2.1 billion views, and his Twitch channel has over three million followers. He was also nominated as "Best British Vlogger" in 2014 at the BBC Radio 1's Teen Awards, and in 2017, was recognized by Forbes as one of the top gaming influencers. He co-founded the entertainment company 3BlackDot along with Evan Fong and Adam Montoya, and became featured and specialized in other media, spanning from a mobile game to a 12-track compilation album.Ĭassell was nominated for "YouTube Gamer" in 2012 at the Golden Joystick Awards and was nominated as best in "Gaming" at the 9th Shorty Awards. He has made partnerships and collaborations with other Internet personalities. Cassell has co-founded a range of businesses, one of which failed to comply with Federal Trade Commission (FTC) advertising guidelines. Switching the focus of his YouTube content, Cassell later began to pursue vlogging, where his prominence in the genre took place from his life between Los Angeles and the UK.īack in England, Cassell and his father designed his own home, purchasing a nearby property and renovating it into an extensive gaming area. His Twitch channel was the first to reach one million followers in August 2014. Cassell reached one billion views in late 2013, and began to livestream on Twitch, hosting the same commentary over his gameplays. His online personality and growth in viewership was recognized by Call of Duty publisher Activision and multi-channel network (MCN) Machinima, where he signed to the network to monetize his content.Ĭassell's channel saw substantial growth, passing the one million subscriber milestone in June 2012, and was described by Eurogamer as "part of a phenomenon that the gaming industry has been slow to react to". On 3 September 2010, Cassell registered his gaming channel "TheSyndicateProject", where he eventually found success and a large online community. Born in Manchester, Cassell developed a passion for a career in the gaming industry, where he purchased gaming equipment using his money from McDonald's. Regarded as one of the earlier known gaming personalities, his videography consists of Let's Play videos on Call of Duty and Minecraft. Thomas George Cassell (born 23 June 1993), known online as Syndicate, is an English YouTuber and Twitch streamer. Follower and view counts updated as of 5 August 2022.
0 Comments
Leave a Reply. |